The Outnet

The Outnet was founded in April 2009 in London by Natalie Massenet (the founder of Net-a-Porter) as the discount-and-outlet luxury e-commerce sibling site of Net-a-Porter, specifically focused on previous-season luxury inventory at 30-70% reductions from original retail price. The brand's foundational thesis was specific: bring the editorial-driven luxury-e-commerce model that Net-a-Porter had defined since 2000 into the discount-and-outlet category, with the same brand-relationship-management, professional product photography, and curatorial-editorial voice as the full-price platform. The Outnet vocabulary settled around several distinguishing things: a buyer-led inventory anchored to previous-season luxury overstock from the major LVMH, Kering, and Richemont houses (Bottega Veneta, Saint Laurent, Loewe, Givenchy, Balenciaga, Gucci, Prada, Miu Miu) plus a curated contemporary-and-emerging-designer offering (The Row, Khaite, Stine Goya, Cecilie Bahnsen), the Iris & Ink in-house private-label womenswear line launched in 2012, the long-running Outnet sustainability edit, and a deliberately editorial product-page format that distinguishes the platform from the broader discount-retail category. The Outnet was part of the YOOX Net-a-Porter Group throughout the 2015-2024 period; following the 2024 sale of YNAP by Richemont to Mytheresa (now LuxExperience), The Outnet is now part of the broader LuxExperience portfolio. The platform stocks approximately 400 brands across womenswear (the primary focus), kids, and accessories; ships globally from European and US fulfilment centres; and has been one of the defining European-anchored discount-luxury platforms of the post-2009 generation, with the editorial-product-page format specifically defining how online-discount-luxury can be marketed at a brand-respecting level.